Section 1: A Confident Strategy

The first vital step is breaking down your master plan. Who do you vlog for and what do they want you to talk about? During this week we will design:

• The value that you will share in your videos
• Your perfect viewer
• How to measure success with your videos
• The secret to having a great video every. single. time!

Consistency is key so we gotta get planning now on what you’re going to share with your audience. That means we need to:

• Prepare a consistent video schedule that keeps you accountable and makes people want to subscribe
• Design a plan to help you get the video done on time, every time
• Brainstorm a bank of video ideas so that there is always something fresh to vlog

Before we can move on, we also need to break down the walls that are keeping you from being truly authentic. How do you overcome the fears that are holding you back? We will master:

• The art of being confident when you feel unsure
• How to move forward when the world seems too loud and oversaturated
• Becoming an excellent on-camera talent (even if you weren’t born for it!)

Week 2: Camera Ready

Pre-production may sound like a pesky word, but it’s a big factor in setting your vlogs up for success. To get started here we need to prepare a professional YouTube channel, even before your videos are published.

Gear! Gear! Gear! What stuff do you really need? Can you use what you have or do you need to pick up a couple things? We will go over options for:

• Cameras (both Smartphone-level and professional)
• Audio
• Lighting
• All budgets do apply!

And…. don’t forget to do your research! We will start the process of finding a great title for your upcoming video that keeps your content focused and discoverable.

Week 3: Get Your Vlog On

It’s time to film! But “now what do I do?” In this section, we will walk through the process of:

• What to do once you hit record
• Keeping track of every step you need to take while filming using Amy’s Vlog Boss Checklist
• Using Amy’s Authority Video Formula to help you make the best video every time, no matter your on-camera experience
• Presenting yourself professionally on camera, whether it’s just you or you have a guest with you as well

Next, we will review Amy’s jumpcutting strategy for efficient and eye-catching vlogs with her tutorial on how to edit using Final Cut Pro. Don’t worry, if you don’t want to buy professional-grade editing software, you can still use the tricks in this tutorial within most other editing options out there.

When it comes time to upload the video to YouTube, the words you type about the video are just as important as the video itself! We will review:

• Best practices for your Title, Description and Tags
• Leveraging YouTube features like Cards, Playlists and End Screens to grow viewership and subscribers
• Creating a professional YouTube channel that makes people immediately want to click “Subscribe” even if you don’t have much content.

Week 4: Vlog Boss Status

The videos are rolling and now we need to leverage that presence to spread the word about your great work! Building and facilitating a community is a big piece of that. It’s time to master:

• The power of YouTube comments
• Social media and how to use it well as a relationship-building and marketing tool
• Collaboration tactics with other creators to build your following organically

How about we make some income with these videos too? When you’ve figured out your true “why” with video, options become available to you FAST. We will talk about how to:

• Start creating revenue opportunities with affiliate marketing
• How to approach a sponsor for your videos confidently, even at the beginning
• Selling products and merchandise
• Understanding the YouTube partner program and making money with AdSense

Ready to go beyond the vlog? In this last section, we will talk about the oyster that is your World! Share your story through:

• Paid speaking opportunities
• Writing a book
• Getting the job you’ve always wanted
• Becoming a KNOWN brand for your expertise